Built With Purpose
At the heart of On Purpose Project is a simple truth:
We believe that everything starts with alignment -
with your purpose, your energy, and the way you're truly built to grow.
We’re not just a brand studio. We’re a strategic growth space for purpose-led people and visionary women ready to lead with clarity, build with intelligence, and scale without compromising who they are.
Our work blends strategy, behavioural science, and identity design to help you craft a business or brand that actually fits—because when it fits, it flows.
At the core of everything we do is our proprietary system, a personality-powered approach that fuses self-awareness with strategic execution. We don’t tell you what kind of business to build. We help you uncover your best way of doing business, because this isn’t about fitting into a box.
It’s about building your own blueprint—and doing it On Purpose.
Led by alignment strategist and founder Flo, On Purpose Project was created to help women founders, and all people, creatives, and big-hearted disruptors to build businesses that feel as good on the inside as they look on the outside.
Whether you're here to clarify your message, simplify your systems, or step into your next chapter with a renewed sense of self, we’re here to help you build with integrity and long-term power.
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Our Mission is Simple
We help purpose-led women and people build brands, businesses, and lives that align with how they’re actually built to thrive.
No formulas. No fluff. Just powerful, personalised strategy that honours your rhythm, your goals, and your purpose.
Because growth that feels right is growth that lasts.
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We’re here to do more than polish your brand
This isn’t just about looking the part.
It’s about building the infrastructure behind a brand that resonates, converts, and scales—without pulling you out of alignment.
From your message to your model, we help you create a business that works with you, not against you.
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We don't just talk strategy, we build from it
Everything we teach, map, and implement is designed from real-life, real-business insight. No ivory tower theory here. We test, refine, and optimise every system through lived experience—so you get what actually works in the real world.
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At On Purpose Project, growth is personal
Because you’re not building just any business. You’re building one that reflects who you are. Our proprietary system aligns your vision, values, and strategy—so your growth isn’t just sustainable, it’s soul-deep. That’s what makes it scalable.
Beyond Aesthetics
At On Purpose Project, we believe great brands are built with intention. We help business owners create brands that don’t just look good—they feel right, align with their purpose, and drive long-term success.
When you work with us branding goes beyond aesthetics. We combine strategy, psychology, and cutting-edge technology to align your brand’s message, visuals, and operations with your long-term vision.
Have Questions?
We've got Answers
Q: I have the vision — I just don’t know how to bring it to life. Can you help?
A: Yes. That’s literally what we do.
We bridge the gap between vision and execution with a strategy tailored to how you lead, think, and grow. You bring the fire. We bring the framework.
Q: What if I’m not even sure what I want to build yet?
A: We’ll help you get clear on your purpose, map the right direction, and craft a plan that makes sense for you. Whether you're building a brand, a business—or a whole new way of life.
Q: Why On Purpose Project?
A: Because this isn’t just about growth — it’s about growth that fits.
We use behavioural science, feminine-led strategy, and our proprietary system to build brands and businesses that feel like home, not a hustle.
Q: Still have questions?
A: Let’s chat! Book a call with us, and we’ll make sure you have all the answers.